A 3PL (third-party logistics provider) is a company that manages logistics and fulfillment for your business. Instead of storing inventory and shipping orders yourself, a 3PL handles it for you.This typically includes: Inventory storage Order fulfillment (pick, pack, ship) Shipping and carrier management Returns processing For ecommerce brands, a 3PL is not just a warehouse. […]
Brian Olson
Consumer Demand Shapes Supply Chain Strategies
Customers have a relentless desire for their orders to be processed immediately, delivered same-day and, if needed, returns processed just as efficiently. ‘Need-it–now’ is the new mindset in the eCommerce world. In fact, a quarter of customers are willing to pay more for same-day delivery (McKinsey study). This is quite a contrast to the mall […]
Why Inventory Management is Critical to a Positive Bottom Line
Inventory management is about much more than having sufficient quantity of stock. It is also about ensuring that the right stock reaches the right customer at the right time. For any profit-oriented business, inventory management is a make-or-break factor. In fact, poor inventory management has been the sole reason leading to the downfall the of […]
Proactive Customer Engagement Tips for Improving Service and Driving Loyalty
Customers are the center of the universe for every business – which is why meeting customer expectations should be a top priority. A reactive approach to customer service is not an acceptable strategy because customers have endless alternatives at their fingertips. While customer acquisition is key to growth, the value of customer retention is an […]
Top Customer Retention Strategies for E-commerce Businesses
Repeat customers are the lifeblood for any business, and most especially so for e-commerce businesses that lack brick-and-mortar outlets to attract walk-in customers. Returning customers spend 3X more compared to one-time customers, however, earning repeat sales from customers is getting tougher. Consumers are bombarded with an ever increasing number of choices from competitors who promise […]
The Changing Rules of Customer Engagement
Historically elusive and difficult to measure, customer engagement has been the focus of many recent research initiatives which have demonstrated that not only can it be measured, but that even a one percent improvement in customer engagement can increase revenues and profits of an organization. Defining customer engagement Customer engagement is the emotional affinity or […]
How Integrating Customer Experience into Supply Chain Operations Yields a Competitive Edge
Customer experience defines your brand. The pandemic has forced logistics companies to take a closer look at providing a great experience without sacrificing on supply chain efficiencies. The appreciation that a customer experiences with logistics shapes the customer journey. However, despite this fact, logistics companies sometimes find it challenging to derive value out of customer […]
What is the 80/20 Inventory Rule?
Have you heard of the Pareto principle? The Pareto principle is also known as the 80/20 rule, the law of the vital few or the principle of factor sparsity. It was created by Italian economist Vilfredo Pareto who observed the 80/20 connection. The rule suggests that for most events, including business events, 80% of the […]
Surviving the Summer Slump
How Smart Ecommerce Brands Use Slow Seasons to Build Systems It happens every year. Order volume slows down and the pressure eases. Your team finally has room to breathe and operations feel manageable again. On the surface, it looks like a break. But this is where most brands lose ground. When volume drops, it is […]
How Ecommerce Brands Can Personalize Beyond Marketing Emails
Personalization has long been associated with email marketing, where brands use data to target subject lines, offers, and timing. While this channel still matters, its impact is limited compared to what customers experience when they receive their order. Today’s shoppers expect brands to know them and engage with them across every touchpoint, not just in […]