SEGMENT YOUR CUSTOMERS
Deep insight into customers will help you improve their shopping experience and your profitability. With MARS CRM you can segment customers by demographic criteria, distinguish between first time and repeat visitors, and by shopping cart and buying history.
PERSONALIZE SHOPPING WITH TARGETED PROMOTIONS
Customers are more likely to purchase if you personalize their shopping experiences. MARS CRM helps you match special content, promotions and pricing to any customer segment, and can help increase order values by suggesting products based on shopping and buying history.
UPSELL AND CROSS-SELL MORE PRODUCTS
Recommend products to your entire customer base or to specific segments using MARS CRM’s advanced rule-based product-relations functionality. Use it to generate more upsells and cross-sells, as well as to present more buying options at checkout and for call center agents.
GUIDE CUSTOMERS WITH FILTERS AND NAVIGATION
Display layered-navigation filters to help customers quickly narrow their product options and pinpoint exactly what they’re looking for. The ability to filter by price, color and category have proven to help improve conversion rates and increase revenues.
CREATE A SEAMLESS EXPERIENCE ACROSS MULTIPLE DEVICES
MARS CRM provides a seamless experience for customers as they move among computers, smart phones and tablets. Customers can log in once and shop from home, work or on the go. The improved convenience results in fewer abandoned shopping carts and more completed transactions.
MULTIPLE PAYMENT AND SHIPPING OPTIONS
MARS CRM is integrated with multiple payment gateways right out of the box, including PayPal. A simplified, one page payment process makes purchasing quick and easy. Close integration with shipping options means there are fewer abandoned carts.
INTEGRATED PROCESSES = GREATER EFFICIENCIES
MARS and MARSWeb applications have been incorporated into virtually every MAI business process. Our Integrated Fulfillment Center uses automated emails for order processing confirmation, order shipping/tracking confirmation and inventory reorders/receipt alerts. All of our packing slips are bar-coded so that shipping information is read into UPS or FED EX computers automatically. UPS/FED Ex labels are generated from shipping computers, eliminating hand written air bills or shipping labels. All of our inventory items are listed in real time in our MARS system.
SIMPLIFY AND MANAGE RETURNS
MARS back-office simplifies the returns process for you and for your customers. You can control return management, specify allowed products, partial orders, shipping options and customer notifications.
INCREASE CUSTOMER LOYALTY AND REWARDS
The MARS Reward Points system makes it easy to offer programs to increase customer loyalty. You can set and manage incentives for registration on your site, product reviews, opt in’s for your newsletter and referring friends, and also control points redemption.
MANAGE MULTIPLE, INDEPENDENT SITES FROM A SINGLE ACCOUNT/SINGLE SIGN-ON
With MARS CRM, you can easily create and manage multiple stores. Working from just one administrative dashboard, you can manage and customize each of your sites to best support your brand and unique customer segment.
APPS AND EXTENSIONS FOR INTEGRATION
MARS is already powerful and flexible. Adding extensions helps you do even more to please customers, increase conversions and improve profitability. There are extensions for CRM, ERP, accounting, payment processing, shipping, call centers and much more. MAI has built a global network of partners and certified developers you can rely on for help. Trust our partners to help you satisfy unique business requirements and for custom development, integration and extensions.
HIGH PERFORMANCE ARCHITECTURE
MARS CRM is designed to support tens of thousands of transactions per hour, so your customers have a seamless customer service and shopping experience. It features advanced full-page caching and persistent bandwidth to for fast loading times.
PA-DSS COMPLIANCE AND ENCRYPTION
MARS CRM is a PA-DSS compliant platform that supports strong data encryption for secure transactions. Strong, secure transactions protect your business and offer your customers the peace of mind to shop with confidence.