It takes 10 times more money to acquire a new customer than to retain an existing customer. So, it makes financial sense for a business to work more towards retaining their existing customers than in acquiring new ones. Loyal customers tend to purchase more as compared to new […]
Category: Branded Environments
How Brands Can Achieve Return on Social Media Investment
The past couple of years have seen a boom in the social media sector. People in the 20-35 age group spend considerable amounts of time on social media. According to a market research conducted by IPOS, people spend an average of about 4 hours a […]
Building Blocks of a Successful Omni-Channel Supply Chain
Third Party (3PL) and Fourth Party (4PL) LogistiX: What’s the Difference?
The key to the smooth, successful shipment of goods is choosing the right forwarder. A freight forwarder who works efficiently with excellent information flow and is always aware of your cargo status can be a trusted and valued resource. Traditionally, the job of […]
Inventory Planning Red Flags: Ignore at Your Own Risk!
Inventory is a pivotal reason why many businesses succeed or fail. Too much or too little has a direct impact on profits and losses. Even global retail giants like Walmart, Nike and Best Buy sometimes encounter inventory problems of massive proportions. Despite the high stakes […]
Inventory Accuracy: Why It Matters & How to Achieve It
Regardless of business size the quantity of the stock carried, inventory accuracy must be ensured at all times. Customers turn red with anger when their orders are not fulfilled on time. Inside salespeople struggle to push orders down the pipeline when there […]
The State Of Omni-Channel Engagement
Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today’s business. In this infographic, we try to analyze the significance of […]
Managing a Branded Environment
45% of a brand’s image depends on what it speaks and how it conveys the same. A branded environment is a devoted physical space that is optimized to strengthen the brand engagement, identity and experience. Checkout our infographic that details the necessity of having a branded environment and the key […]
When is “Self-Service” an Undesirable Option for Customers?
Many among us have moved to the ‘self-service’ option wherever possible. Technological boom and social media hype could be the reason for this changing pattern. A lot of us are happy making purchases online, sitting back, relaxed in the comfort of our homes rather than shopping […]
The Changing Rules of Customer Engagement
Historically elusive and difficult to measure, customer engagement has been the focus of many recent research initiatives which have demonstrated that not only can it be measured, but that even a one percent improvement in customer engagement can increase revenues and profits of an organization. Defining customer engagement […]
