How to Deal with Seasonal Shipping Demand Spikes

The holiday season is known for leading to an increase in sales, which means that shipping companies are in higher demand as well. Because seasonal shipping demand spikes are inevitable for any company in the shipping industry, it is essential that you know how to deal with them. Are you as prepared as you think for seasonal shipping demand this year? Get prepared for the holiday season with our guide on how to deal with seasonal shipping demand spikes.

How To Deal With Seasonal Shipping Demand Spikes

Seasonal Demand Shipping Spikes

While January can be a quiet month, October and November are part of the peak shipping season and some of the busiest times of the year for shipping companies.

Other times of the year that are considered notoriously busy are typically related to international holidays or festive events, but not always.

Certain companies and brands will notice that they experience spikes during certain times of the year for other reasons. For example, a company that sells tents might encounter increased demand in the spring or fall when people prepare to go camping for the year. These companies will have a more specific busy season and prepare for proper inventory management based on those indicators.

Study Previous Years

If you run a transport or shipping company, study previous years to get an idea of what future shipping spikes might look like. For example, if you have experienced a sales spike during February, commonly around Valentine’s Day, for three years in a row, demand forecasting can tell you that years four and five are more than likely going to have the same type of spike.

Learn from the history of your company, and use the statistics you gather here to predict what could happen in the future. Advanced demand forecasting tools can help you know what to be prepared for and how to manage seasonal products and demands.

Use Your Software

Uncovering insights about your sales and stock has gotten easier and more efficient with advancements in software. These days sorting sales and inventory can be done electronically, with the use of whatever software your company prefers – whether open source, paid, or AI-aided.

Some advanced types of point-of-sale (POS) software systems can even help you to make these future predictions for which products can be expected to rise in demand – and when.

Prepare Your Staff

Staff should be prepared for the rush, from top-level management to freelance contractors. Make sure that they’re equipped to handle the rush, and that they will be able to manage the rising demand. If you don’t have any of the most essential support that holds the production chain together, then managing the spike in demand will be very difficult.

Stock Up Ahead Of Time

If you’re expecting a rise in demand, then you should stock up on everything essential before the rush comes. You need to ensure that you have fueled and repaired your fleet for truckload shipping and freight volumes. Also, be sure that all of your contracts for the next few months are in order to avoid supply chain disruptions.

If you want to keep up with demand, learn to think ahead.

Prepare For Potential Losses

There are also instances where you will face losses. Prepare for this, and you will be much less surprised and damaged when it happens. Potential losses can happen when your business prepares for a rush in sales and this rush in sales doesn’t go as well as expected.

Expect these losses, and they’re much easier to counter short term. Expect easy money, and your company is going to suffer through quiet periods.

Connect With Alternatives

A rise in shipping demand can lead to pressure on any companies that the shipping provider works with. Even if you can keep up with the rise in demand, what if they can’t handle the pressure?

Connect with alternative suppliers, and know exactly what you’re going to do if one of your suppliers is struggling to keep up with demand. Having a management system in place ensures that the company can fulfill its obligations.

MAI Fulfillment | 3PL Warehouse Chicago, Illinois

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Established in 1981, MAI is a privately-held 3PL company in Chicago specializing in warehousing, fulfillment, and omnichannel contact services. As an experienced outsourced provider, we provide value-added solutions designed to help companies build and maintain relationships with their customers.

The MAI business model offers clients the efficiency and convenience of dealing with a single accountable resource for a wide range of services. MAI areas of specialization include:

  • Custom B2B and B2C warehouse/fulfillment solutions
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  • Technology support

A wide range of service offerings, strategic problem-solving skills, and experience make MAI a valued partner to a broad range of Fortune 500 companies. “Quality” is more than just a word here – it’s the foundation of how we conduct business and an integral part of the processes and metrics we use to deliver value to our clients every day.

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