How to Prepare Your Business for the Peak Season

The peak season, or busy season, is the time of the year that every business can’t wait for. Peak season is when people have the time and money to spend, and business is sure to be great during this time of the year. The big question is whether or not your business is going to be ready for it. Properly preparing your business before the peak season, will allow you to meet customer demands when there’s that high volume of orders that you’ve been waiting for.

How to Prepare Your Business for the Peak Season

If your business is unprepared for the peak season to hit, then you might not be able to keep up. This can spell disaster for your business and could potentially give your competitors a big advantage.

Here’s how to make sure your business is fully prepared to handle the peak season rush, no matter what kind of business you’re in.

Unprepared for the Peak?

Peak season is when consumers are more oriented towards buying goods and services than the rest of the year. The holiday season and special events are usually associated with this time of the year, but that’s not always the sole reason for a sales peak.

If you’re not prepared for the peak season, then you should know that it’s likely your competing business is.

What are you going to do then?

Prepare for weeks or days before this season hits, and you’ll be fully ready – and taking advantage of a rush that only comes once or twice a year.

Ready Your Stock and Supply

One of the most common obstacles that businesses face during peak season is that they can’t keep up with the sudden demand for their service or product. If this is your first or second peak season, remember to ready your stock and supply for the increase in orders that might come to your business.

Don’t run out of stock during the rush season! It’s such a simple piece of advice, but most small businesses underestimate just how busy the peak season could make their business.

Rather make sure that your business is overstocked when peak season arrives than have it be the opposite.

Prepare Your Supply Chain

If your business is going to be busy during the peak period, you can guess that everyone else’s business is going to be just as busy – and this might include the courier company or supply chain carrier that you normally use.

Prepare your supply chain ahead of time for the peak rush, and make sure that you’re able to complete the fulfillment process and deliver orders to your customers in this busy time.

Make sure that you have more than one company to rely on for the delivery of orders. If there’s an emergency (or your regular company can’t help with this batch of orders for some reason), there’s a backup plan that saves the day.

Stick to reliable companies, and don’t use this as the time to strike up new deals with companies you don’t have a prior relationship with. Unreliable companies can turn the business rush into nothing short of a nightmare.

Special Deals

Run special deals around peak season, and give customers that little bit extra that other companies aren’t. Sometimes marketing campaigns highlighting promotions and special deals are the one thing you need to swing customers to your business rather than a competitor.

Combined with an advertising campaign, this marketing strategy can help you to make sure that your business is ready to capture customers looking for the products you sell.

If you want the peak business period to get even busier for your business, special deals are a great way to do it.

Get Your Mailers Ready

Mailing lists are a great way to engage with past customers as well as potential new customers in the process of setting up your business for the peak season. In preparation, this reminds people of your business and brand name – rather than a competitor in their inbox during the most important time of the year!

When peak season hits, you want to make sure that customers and clients think of your business first.

Update your mailing list with everything you’d like your customers to know, and make sure that these mailing lists are sent out a few weeks to days before peak season.

MAI Fulfillment | 3PL Warehouse Chicago, Illinois

Warehouse | Cross Docking | Fulfillment | Kitting | Inbound/Outbound Voice | Freight Broker

Established in 1981, MAI is a privately-held 3PL company in Chicago specializing in warehousing, fulfillment, and omnichannel contact services. As an experienced outsourced provider, we provide value-added solutions designed to help companies build and maintain relationships with their customers.

The MAI business model offers clients the efficiency and convenience of dealing with a single accountable resource for a wide range of services. MAI areas of specialization include:

  • Custom B2B and B2C warehouse/fulfillment solutions
  • Omni-channel contact center services
  • Technology support

A wide range of service offerings, strategic problem-solving skills, and experience make MAI a valued partner to a broad range of Fortune 500 companies. “Quality” is more than just a word here – it’s the foundation of how we conduct business and an integral part of the processes and metrics we use to deliver value to our clients every day.

Contact MAI today to learn more!

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